SOJC Grad Shares LinkedIn Tips


November 12, 2013 by Kathryn Kuttis


Kathryn’s note: This is a guest post from one of my very first students. I saw a smart tweet from Annie a few weeks ago that said, “Don’t mind me – Just casually endorsing people on LinkedIn like I do every couple of months ‪#jobsearchproblems.” I’m glad she agreed to share her insights with us. You can find her on Twitter @a_schwab26. Thanks Annie!

Using LinkedIn to Find a Job

The post graduation job hunt process can be tough. You have just spent four years filling your head with knowledge and doing everything possible to gain experience and now it’s time to use it! But for many college grads, finding a job can be a major obstacle and a full-time job in and of itself. Luckily, thanks to the Internet, those hunting for work have a few tools that our parents didn’t have to help with this process.

As someone currently in search of a job, I have found a new best friend in this process – LinkedIn. I know most, if not all of you, have heard or used LinkedIn but I would like to share some tips and tricks when using this form of social media to land that perfect position!

Make sure your profile is complete:

During college, at some point or other, all of us have made a LinkedIn page. Many times this means that the profile hasn’t been touched since we were given the assignment and is incomplete. This is one of the biggest mistakes anyone can make when using LinkedIn to find a job. A complete profile has a professional picture, a personal summery that gives viewers an idea of who you are as a person, and, most importantly, a thorough and detailed description of ALL previous jobs. This allows prospective employers to see all of your work history, especially history that may not fit on a one page resume. You never know what sort of experience might jump out at them.

Get quality recommendations or endorsements:

One of the greatest things about LinkedIn is the recommendation and endorsement section. This allows others to support and add value to your skills. This also allows prospective employers to have references from others before you reach the interview stage. It’s like providing character and employment references before they even ask!

Utilize the “Jobs” tab:

The “Jobs” portion of LinkedIn is one of the greatest tools in the job search today. Being able to apply with your profile allows prospective employers to see your complete work history (because you have a fully updated profile, wink wink), and it saves time by using the “apply with profile” button when it’s offered. Employers like to use LinkedIn because they find great talent right at their fingertips.

Don’t be shy about making connections:

Many social media platforms today are meant for “friends.” We have all gotten that random friend or follow request from someone we don’t know and thought it was a little weird. Luckily, connecting with someone you don’t know on LinkedIn is considered a good thing, as making connections professionally is the whole point. A simple message to someone that works for a company you are interested in could lead to a connection and become that foot in the door you need to land your dream job!  So don’t be shy, make those introductions and use LinkedIn to its full potential!

Annie Schwab graduated from the University of Oregon with a degree in public relations. During her time at UO she was involved with the Public Relations Student Society of American (PRSSA) and studied abroad in London through the SOJC. Go Ducks! 


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If you share an interest in public relations, media and visual design, this might be a good place for you to hang out. I started this blog to exchange ideas with my students at the University of Oregon. They keep me (and maybe you too) at the forefront of social media, visual communication and career development. Here you'll find our best ideas, links and learning as we write, create and blog our way through a course on Strategic PR Communication.

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